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Reception and staff manners are part of appearances.
An auditor's bad breath or body odor can cost you quite a lot of gained
ground.
So this is part of it also.
A noisy atmosphere near auditing rooms or in reception, radios playing,
staff
chattering can spoil an image.
Children flying about and babies' nappies hanging are about as far as
you can get
from a professional image. Do all right for the Congo maybe but even there
I can't
imagine a ju-ju being taken very seriously in a hut so equipt.
The way to spoil an org image is of course to subdue or kill what
successful Sen
orgs have always been noted for-a happy, friendly, busy atmosphere. So the
use of
heavy ethics to produce image compliance is murderous. Pride is the primary
reason for
good appearance.
So staff cooperation and enthusiasm for the project is worth thousands
of
conditions seeking to force them to work for an image. Modern schools are
so
backward they don't teach personal appearance, manners, cleanliness. And a
lot of
staff just don't know any better and have to be taught what they weren't
taught in
schools.
Fighting to obtain and improve a suitable image is inevitably quite a
task. If the
org had lots of money it could buy its image. But without lots of money the
image has
to be gradually built. Cleanliness and neatness are the primary building
blocks to
respect in most societies.
An org without money has to have an image to make money but an image
costs
money and the org hasn't any. That's a typical problem. "We should have a
building
like the new Life Insurance Skyscraper" leaves the problem unsolved. There
is a
gradient between. You can pay so much rent you just work for the landlord
or the
bank. Or the rent is so high you can't afford enough space to earn the
rent. Problems
like that crop up.
If the Tech-Admin ratio of 2 Admin to 1 Tech is kept and even brought
toward 1
to 1, and if promotion is excellent and effective and tech service and org
service is
good, it is easy to lay aside enough to earn new quarters. So the image can
be
improved.
Similarly literature quality is desirably very high. But its cost can
rise to a point
where it makes promotion too costly to be engaged upon. That has happened
several
times to orgs where they went overboard on too posh literature.
Quality of presentation of tape recordings-sound quality-definitely
comes under
Dept 16 now.
The org image is in the care of the PES. I trust he does well with it.
L. RON HUBBARD
Founder
LRH:ldm.ei.rd
Copyright� 1969
by L. Ron Hubbard
ALL RIGHTS RESERVED
[Amended by HCO P/L 2 October 1970, Appearances-Clarification, Volume 6,
page 53.]