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it can have a very false picture.

    Its own org's stats obscure those of the area orgs which may be dying.

    Thus if you include a big function  with  a  lot  of  small  ones  on  a
combined graph you can get a very false idea.

    Thus, graph big functions as themselves  and  keep  them  out  of  small
functions of the same kind.

    The Continental Org should not be  part  of  a  Continental  Exec  Div's
statistics. Similarly SH stats should not be part of WW's.

    A combined statistic is of course where you take  the  same  stats  from
several functions and add them up to one line. A very large  function  added
into a combined graph can therefore obscure  bad  situations.  It  can  also
obscure a totally inactive senior management as the big function  under  its
own management may be wholly alert and competent but the  senior  management
is masked from view by this one going concern, whereas all its other  points
except the big one may be collapsing.




                             THE BIGGEST MISTAKE


    The one big godawful mistake  an  executive  can  make  in  reading  and
managing  by  graph  is  being  reasonable  about  graphs.  This  is  called
JUSTIFYING  A  STATISTIC.  This  is  the  single  biggest  error  in   graph
interpretation by executives and the one thing that will clobber an org.

    One sees a graph down and says "Oh well, of course, that's   . . . . . .
. . ." and at that moment you've had it.

    I have seen a whole org  tolerate  a  collapsed  Completions  graph  for
literally months because they all "knew the new type process wasn't  working
well." The Tech Sec had  JUSTIFIED  his  graph.  The  org  bought  it.  None
thought to question  it.  When  it  was  pointed  out  that  with  the  same
processes  the  preceding  Tech  Sec  had  a  continual  high  graph  and  a
suppressive was looked for it turned out to be the Tech Sec!

    Never JUSTIFY why a graph continues to be down and never  be  reasonable
about it. A down graph is simply a down graph and somebody is  goofing.  The
only explanation that is valid at all is "What was changed  just  before  it
fell? Good. Unchange it fast!" If a graph is down it can  and  must  go  up.
How it is going to go up is the only interest. "What did  we  do  each  time
the last few times just before it went up? Good. Do it!"

    Justifying a graph is saying, "Well, graphs are always down in  December
due to Christmas." That doesn't get it up or even really say why it's down!

    And don't think you know why a graph is  up  or  down  without  thorough
investigation. If it doesn't stay up  or  continues  down  then  one  didn't
know. It takes very close study on the ground where  the  work  is  done  to
find why a graph suddenly rose or why it fell.

    This pretended knowledge can be very dangerous. "The  graph  stays  high
because we send out the XY Info Packet" as a snap  judgment  may  result  in
changing the Dissern Sec who was the real reason  with  his  questionnaires.
And the graphs fall suddenly even though no Info Packet change occurred.




                                GROSS REASONS


    Graphs don't fall or rise for tiny, obscure, hard to find reasons. As in
auditing, the errors are always BIG.

    Book sales fall. People design new flyers for books, appropriate display
money, go