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HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 11 DECEMBER 1969
Remimeo
PES Hat
Dir Eth Hat
(IMPOR TANT ORG BD CHANGE)
APPEARANCES IN PUBLIC DIVS
The Appearance of the Org and Staff is transferred out of Department One
which
becomes the DEPARTMENT OF PERSONNEL AND ROUTING and may still be
called RAP but should be changed on the org board.
In accordance with HCO Pol Ltr of 29 Nov 69 NEW PUB DIVS ORG BOARD:
APPEARANCES comes under the Department of Ethnics Div 6, Dept 16, Ethnic
Acceptable Appearance Section.
The Public Exec Sec therefore is directly responsible for the appearance
of the
org, its staff, its literature and publications so far as appearance and
acceptability go.
Appearances never worked under Dept 1. "Image" is actually a PRO
function and
it is of vital interest to the Public Exec Sec as otherwise his promotion
may be dulled
or rendered null. Appearance can even cause him much trouble.
The IMAGE of an org and its staff and its literature and publications
actually is a
form of projection into the public.
The reason it is in Dept 16 is that this is the first department of the
Public
Divisions. Also it is something which has to be fitted into the values of
the population
where the org is located. They have definite ethnic ideas of what an org
would look
like, what a staff would dress like, what the literature should look like
if any of these
had a command position.
It is always easy when one has millions to spend to make a commanding
image.
The trick is to make it without its costing more than one can afford.
One has to make the money before one makes the full image.
There is much one can do-and has to do-at no financial cost or at a low
price.
One can paint up a place with volunteer help for the cost of rented
machines and
materials.
Staff individual areas of responsibility ("Cleaning Stations") should be
assigned
via the HCO ES so that all areas of an org are covered. If one has a
cleaning service this
is still necessary as there is such a thing as litter. Newspapers,
magazines, typewriters,
machines-no cleaning service handles these. That is staff action because
it's staff use.
Where one does not buy the staff its clothing one can still insist on
clean hands,
fingernails and cut hair, bathed bodies and brushed teeth, polished shoes
and so on. It's
poor advertising indeed when a staff member is dirty and unkempt.
When one has money and an Ethnic survey has determined what the
population
thinks a professional looks like, one can buy the staff clothes that
forward a highly
professional image to create public respect and confidence. Remember in
this survey as
in all Ethnic surveys, one does not copy professionals in the society as
they haven't
done a survey. One is interested in looking like what the public thinks a
professional
looks like. This is moderated of course by what the staff will then be
proud to look
like.