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HUBBARD COMMUNICATIONS OFFICE

                  Saint Hill Manor, East Grinstead, Sussex


                     HCO POLICY LETTER OF 16 APRIL AD 15


                                  Issue III


Gen Non Remimeo




                                ALL DIVISIONS





                       HANDLING THE PUBLIC INDIVIDUAL





    We have learned the hard way that an individual  from  the  public  must
never be
asked to DECIDE or CHOOSE.

    Examining experiences we have had, I finally  saw  there  was  a  hidden
datum we
had not been aware of in our orgs and particularly in handling  the  public.
I finally dug
it up and here it is:

    TO DECIDE ONE HAS TO UNDERSTAND.

    Examining our big org chart you can see quite plainly that Understanding
is
higher than the point of public entrance into processing.

    Example: Mr. J is offered Particle A. He can accept it just  because  it
is offered.
He does not have to even perceive it or  talk  about  it  or  recognize  any
condition. He
needs to see only two things-(a) That it is being  offered  by  somebody  or
something
(source), and (b) that Particle A exists. All you have to  do  is  show  him
where to obtain
it and that it exists. This is acceptance  without  decision.  Therefore  he
can have it.

    Example: Mr. J is offered Particle A or  Particle  B.  Now  we  have  an
entirely
different situation. Mr. J must compare Particle A and Particle B  in  order
to see which
is best. Therefore he must see where each comes  from  (source),  that  each
exists,
establish the condition of each particle, communicate with and  about  them,
perceive
them, relate them to each  other  (become  oriented),  understand  them,  be
enlightened
and finally decide (establish own purpose). If he can  do  this  Mr.  J  can
choose which he
should have, A or B.  If  Mr.  J  can't  do  all  these  things,  Mr.  J  is
overwhelmed, gets
confused and takes neither. One has asked Mr. J to jump up a lot of  levels.
Actually the
ordinary Mr. J, when raw meat and even not so raw,  would  have  to  have  a
Grade IX
Certificate to  obtain  a  Grade  I  Certificate.  And  that  of  course  is
impossible.

    The door, then, is barred utterly for the majority of  people  into  any
department
or function or org, let alone the promotion and accounts functions.

    The moral is very plain. Never ask anyone in  the  public  or  field  to
Decide or
Choose.

    Erase from our org patter "Which do you want, Mr. J?"  Don't  ask  which
course,
or what pin or what book or which auditor or what door or what  time  he  or
she wants
to start anything or which door or which road or which membership.

    Cultivate totally on a staff a didactic  but  pleasant  approach.  "Your
intensive
starts________ ." "This is your  next  book________  ."  "Your  next  course
should be taken
on________ ." "Go to the third door." "I see you're a pc. You go up  to  the
second floor
________ . "

    Erase even the banal "What do you wish?" or "What can I do for you?"  as
even
that throws confusion into it.

    Example: Miss N has heard of processing. She wants some. She  never  did
decide
to want some. She just wants some. Now to ask her to decide  anything  about
it blunts
that purpose. It is a thin purpose. It quivers. Don't ask her does she  want
a book or
want training or want a pin or want anything else. Say only  "Ah.  You  want
processing.