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This tells you why single practitioners can't expand their practices
without overwork.

    It also tells you why some executives are upset at the idea of expansion
as they (lacking organisational insight) see it  solely  as  overwork.  They
don't see that when you expand  volume  and  traffic  you  must  expand  the
organisation.

    There is a wrong way and a right way to expand an organisation.

    The wrong way is to add staff and facilities endlessly (like governments
tend to do) without adding to the organisation itself.

    If you had huge affluences occurring steadily you  would  soon  go  into
collapse if you did not expand also by organisational units or branches.

    In taking over a new field or area of operation, for instance, one  errs
when he adds that traffic to the basic organisation's traffic.

    In the presence of huge escalating affluences one must analyse  what  is
causing them and reinforce them. BUT one must also  see  what  new  KIND  of
traffic is being added.

    If one finds a new KIND of traffic then one sets up  a  sub-organisation
unit to handle it which is complete in itself.

    If we are now getting "business men" in quantity we set  up,  under  the
control of the original organisation:

    1.   a thetan to supervise it

    2.   a mind to coordinate it

    3.   a body to handle it, and

    4.   a new product called "released/cleared business men".

    If we then were to find the new unit, struggling to form itself  into  7
divisions on its own by now, gets a lot of demand and statistics on  an  Org
Exec Course, it  must  cease  to  gratuitously  coach  it  and  set  up  its
"Business Academy" teaching the Org Exec Course as  Dept  10,  appointing  a
thetan, mind, body and achieving a product "trained business  men"  and  see
that units to support it occur in other divisions  and  an  Ethics  unit  to
prevent blunting of demand and re-aberration. This can  even  go  backwards.
One sets up in Dissern a unit  called  "Business  Course  Project  Promotion
Section" and stimulates the demand and then when it is  there  puts  in  its
Department 10.

    Soon all seven divisions have extra units to care for this  new  action,
each unit with a Thetan-Mind-Body-Product. The products  are  different  but
they all add up  to  "trained  business  men",  whether  they  are  creating
demand, financing or servicing.

    So over-expansion is only under-organisation in the main.

    One can of course "over-expand" by attempted servicing in the absence of
demand causing thus losses in finance. In such a case  only  concentrate  on
creating new demand not on servicing old demands. This by  the  way  is  the
most common error in organisations of ours. They  shrink  because  they  are
not creating new demand and concentrate only on  creating  demand  in  those
already demanding (which is lazy-easy).

    New demand is expensive to develop. Thus you  often  see  finance  units
frowning on "new demand" expenses and cutting down magazines  in  number  of
issue, not buying new mail lists, etc.

    To start a new sub organisation, one sets up on the basis  of  potential
demand, sets up Ethics to prevent demand-blunting or  bad  internal  service
or performance, works on increasing the demand, introduces service, sets  up
external  Ethics  to  prevent  blunted  demand,  increases  the  demand   by
dissemination to new. and old areas of demand,  increases  service,  ensures
product, increases the organisation (not just staff),  increases  demand  in
new and old areas, stiffens up Ethics, improves  service  facilities,  etc.,
etc.