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HUBBARD COMMUNICATIONS OFFICE Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 10 APRIL 1963 CenOCon SHSBC Students Franchise Field RE-ISSUE SERIES (12) WHAT AN EXECUTIVE WANTS ON HIS LINES (Re-issue of HCO Policy Letter of May 26,1959) There are only four things which an executive wants on his incoming communication lines. These are: 1. Information 2. Appointments and dismissals of personnel for his action or confirmation. 3. Financial matters. 4. Acknowledgements. He does not want on his lines: 1. Demands for decisions. 2. Backflashes and can'ts. 3. Entheta. Demands for decisions are always indicative of irresponsibility; people want the executive to create the mistakes; and an executive can make mistakes if he is asked to make decisions distant from his zone of action equipped with insufficient data to make the decision correctly. Backflashes, by definition, are an unnecessary response to an order. This can get fairly wicked. They are not acknowledgements, they are comments or refutals. Example: "Sell the bricks" as an order, is replied to by "Bricks are hard to sell" or "We should have sold them yesterday". This is a disease peculiar to only a few staff members. They cannot receive an order directly and are seeking to be part of the comm, not the recipient. This goes so far as senseless "Wilco's" or "I'll take care of it" when the executive only wants to know Is it done? Despatches or orders, in most instances, are held until completed. We assume that they got through or rely on other means of saying they didn't. Only a few situations require an acknowledgement to an order over long lines and all of these occur when there is doubt that the recipient is there. In the matter of can'ts, an executive seldom orders the impossible and generally consults with people before issuing an order. A persistent "Can't be done" means "I am unwilling". I have learned this the long way. Person A on a job, saying "Can't" all the time, changed to Person B, receiving the same orders, discovered to me that the job could be done since B, on the same post, receiving the same orders, never said "Can't" and the job did get done. Entheta means embroidered reports. Data is data. It is not opinion. Data, not entheta, brings about action. All entheta does is cut the lines. To jam an executive's lines is a serious thing to do. The result is a cut line. A bottle-neck is created by staff when staff jams a line to an executive. Eating up an executive's time and patience destroys harmony, dissemination and income. Depending on an executive for petty decisions, is sure to jam lines and cost units. The role of an executive is to plan and execute actions and to co- ordinate activities. To do this he gets people to do their jobs and establishes the overall plan of