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HUBBARD COMMUNICATIONS OFFICE

                  Saint Hill Manor, East Grinstead, Sussex


               HCO POLICY LETTER OF 10 APRIL 1963

CenOCon
SHSBC Students
Franchise
Field

                            RE-ISSUE SERIES (12)





                    WHAT AN EXECUTIVE WANTS ON HIS LINES


               (Re-issue of HCO Policy Letter of May 26,1959)





    There are only four things which an  executive  wants  on  his  incoming
communication lines.

    These are:

            1.    Information

            2.    Appointments and dismissals of personnel for his action or
    confirmation.

            3.    Financial matters.

            4.    Acknowledgements.

    He does not want on his lines:

            1.    Demands for decisions.

            2.    Backflashes and can'ts.

            3.    Entheta.

    Demands for decisions are always indicative of irresponsibility;  people
want the executive to  create  the  mistakes;  and  an  executive  can  make
mistakes if he is asked to make decisions distant from his  zone  of  action
equipped with insufficient data to make the decision correctly.

    Backflashes, by definition, are an unnecessary  response  to  an  order.
This can get
fairly  wicked.  They  are  not  acknowledgements,  they  are  comments   or
refutals.
Example: "Sell the bricks" as an order, is replied to by  "Bricks  are  hard
to sell" or "We
should have sold them yesterday". This is a disease peculiar to only  a  few
staff
members. They cannot receive an order directly and are seeking  to  be  part
of the
comm, not the recipient. This goes so far as senseless  "Wilco's"  or  "I'll
take care of it"
when the executive only wants to know Is it done? Despatches or  orders,  in
most
instances, are held until completed. We assume  that  they  got  through  or
rely on other
means  of  saying  they  didn't.  Only   a   few   situations   require   an
acknowledgement to an
order over long lines and all of these occur when there is  doubt  that  the
recipient is
there.

    In the matter of can'ts, an executive seldom orders the  impossible  and
generally
consults with people before issuing an order. A persistent "Can't  be  done"
means "I
am unwilling". I have learned this the long way. Person A on a  job,  saying
"Can't" all
the time, changed to Person B, receiving the same orders, discovered  to  me
that the job
could be done since B, on the same post, receiving the  same  orders,  never
said "Can't"
and the job did get done.

    Entheta means embroidered reports. Data is  data.  It  is  not  opinion.
Data, not
entheta, brings about action. All entheta does is cut the lines.

    To jam an executive's lines is a serious thing to do. The  result  is  a
cut line. A
bottle-neck is created by staff when staff jams  a  line  to  an  executive.
Eating up an
executive's time and patience destroys harmony, dissemination and income.

    Depending on an executive for petty decisions, is sure to jam lines  and
cost units.

    The role of an executive is to plan  and  execute  actions  and  to  co-
ordinate
activities. To do this he gets people to do their jobs and  establishes  the
overall plan of