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SUMMARY

    Having  a  successful  promotional  programme  consists  of  getting  it
executed. If it
seems to not be working, spot where it isn't being done.  The  non-execution
could be
years earlier in a former programme which was not executed.

    We have had lots of workable programmes  in  Scientology.  It  takes  no
cleverness
to dig them up and use them. There is no need to embark  on  new  programmes
until the
earlier programmes are completed.

    Let's take the Franchise programme as an  example.  The  original  order
given to an
ex-Franchise Sec years ago was to  get  all  Franchise  holders  trained  at
Saint Hill. Years
later we find that that order has  only  been  partially  carried  out.  The
Franchise
programme bogged down at exactly that point. Now, the whole matter is being
handled by getting the current Franchise Officer to carry out  the  original
order.

    The cleverness required in promotion is not starting a new programme  or
carrying
out a programme. But cleverness is required  in  getting  an  old  programme
executed
when the means to get it executed no longer exist; such as  when  a  mailing
list has been
lost and you need to devise a means of re-compiling the list.

    Finally, promote until the floors cave  in  because  of  the  number  of
people-and
don't even take notice of that, just keep promoting.









                                               L. RON HUBBARD


LRH:neg.rd
Copyright � 1965
by L. Ron Hubbard
ALL RIGHTS RESERVED