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SUMMARY
Having a successful promotional programme consists of getting it
executed. If it
seems to not be working, spot where it isn't being done. The non-execution
could be
years earlier in a former programme which was not executed.
We have had lots of workable programmes in Scientology. It takes no
cleverness
to dig them up and use them. There is no need to embark on new programmes
until the
earlier programmes are completed.
Let's take the Franchise programme as an example. The original order
given to an
ex-Franchise Sec years ago was to get all Franchise holders trained at
Saint Hill. Years
later we find that that order has only been partially carried out. The
Franchise
programme bogged down at exactly that point. Now, the whole matter is being
handled by getting the current Franchise Officer to carry out the original
order.
The cleverness required in promotion is not starting a new programme or
carrying
out a programme. But cleverness is required in getting an old programme
executed
when the means to get it executed no longer exist; such as when a mailing
list has been
lost and you need to devise a means of re-compiling the list.
Finally, promote until the floors cave in because of the number of
people-and
don't even take notice of that, just keep promoting.
L. RON HUBBARD
LRH:neg.rd
Copyright © 1965
by L. Ron Hubbard
ALL RIGHTS RESERVED