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HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 17 JUNE 1969
Remimeo
PRO Course
Checksheet
Div 6
THE ORG IMAGE
A poor org public image can cost an org 9/l0ths of its income thus
greatly
curtailing pay and facilities. It can lead to trouble with the area. It can
reduce the
expansion of Dianetics and Scientology to near zero.
When important people enter an org and find its premises messy,
themselves and
their requirements neglected, the org not only loses their fee, it also
loses the
important friends who would actively protect it.
If an org and its staff displays a downstat image, public confidence in
Dianetics
and Scientology is shaken.
By showing a good org mock up we are living examples of what Dianetics
and
Scientology can do.
There are several zones which comprise the org image.
1. Premises, particularly the entrances and interview and service areas.
These should
be neat, not cluttered up with baggage, paper, tattered notices or
unsightly things.
2. Public comm lines. Letters and mailings should be correctly addressed
with the
right name and not sent to several addresses for the same person. The
appearance
and tone of any mailings and communications should be good and not
offend.
"Friendly and agreeable responses" was the first order I ever gave to
an org.
3. Staff. Appearance and attitude to the public.
4. Service Delivery, assurances of.
5. Publicizing values of service.
6. Publications, appearance and suitability of distribution.
7. Alliances with suitable groups and leaders, with due regard to local
"ethnic"
values. (Publicly admired values.)
8. Eradication of enemies on public lines with due regard to local
ethnic values
(publicly detested values).
9. Alignment of promotion with things publicly admired and against
things publicly
detested.
10. Advertising, effectiveness, suitability and lawfulness of.
11. Membership expansion.
12. Group expansion.
13. Expansion planning of facilities.
_________________
Contemporary "Public Relations Officer" duties in business firms are not
as
embracive as the above 13 points. These are loosely classified as follows
(quoted from
their texts).
"1. To keep management informed of public opinion, and of events and
trends
likely to affect its reputation.
"2. To advise management on the policies and actions it should adopt
in order to
gain and keep public good will; and on the likely effects, in terms
of public
opinion, of any policies and actions dictated by other factors.