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HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 20 NOVEMBER 1965
Remimeo
All Staff Hats
All Divisions
Qual Div Hat Check on all Staff
THE PROMOTIONAL ACTIONS OF AN ORGANIZATION
(Contains 129 Actions that ensure
solvency and are vital in an org)
When one hears that an Org or a Division, a Department or Section or
Person has
been ordered to promote, the question can be asked "What does this mean?"
Some suppose it means get an incredibly brilliant new idea that has
never been
done before. Another thinks it means hiring an ad agency. Somebody else may
think it
means telling lies or working confidence tricks. It is none of these
things.
Only in emergency promotion does one need new ideas and these most often
consist of how to accomplish a long neglected action in some other
department one
doesn't have control over. The brilliance required here is how to get your
part done
anyway.
PROMOTION means, to make something known and thought well of. In our
activities it means to send something out that will cause people to respond
either in
person or by their written order or reply to the end of applying
Scientology service to
or through the person or selling Scientology Commodities, all to the
benefit of the
person and the solvency of the org.
Now do you see that a staff member smiling is sending something out that
will
make someone respond and think better of the staff member and the org. That
comes
under the definition of Promotion. A janitor making the steps clean is
presenting
something (the view of clean steps) that will make both himself and the org
a bit better
thought of. A mail clerk doing up a neat package is sending something out
that will
make the org well thought of. Do you see?
So any action that makes the staff member of the org visible and well
thought of
is promotion.
Furthermore any job in the org well done makes it possible for others to
promote
but not done makes it very hard to promote or makes it impossible
altogether. Every
task in the org contributes to promotion. And without promotion there is no
job.
There are, however, very standard promotional actions which we
concentrate on
in an org.
ROUTINE PROMOTION
Through the years orgs have developed various standard promotional
actions
which invariably achieve results if done.
Today these actions are woven into the standard organizational pattern
as
administrative activities.
If an org follows the organizational pattern and does what the hats say,
then it
will be promoting with no further strain.
The promotion ideas and patterns as they now exist are never at fault.
Only
failing to do them is at fault.
Promotion only fails because of non-execution.
Without promotion one has insolvency.
Promotion without adequate delivery of service or commodity will
eventually fail
to deliver income.